Yotpo Reviews & Loyalty
The best marketing message isn't the one you write—it's the one your customers write for you. Yotpo helps ecommerce brands collect authentic reviews, reward loyal customers, and turn happy shoppers into repeat buyers.
What this is
Winning the first sale is important. Earning trust and keeping customers coming back is what builds a lasting brand.
Yotpo is an ecommerce retention platform that helps businesses collect customer reviews, display user-generated content, run loyalty and referral programs, and engage shoppers through SMS and email. Instead of relying only on advertising, it helps brands build trust with authentic customer content while encouraging repeat purchases through rewards and referrals. Yotpo integrates with major ecommerce platforms including Shopify, making it easy to add reviews and loyalty experiences to your store.
Who it's for
- Ecommerce brands
- Private label businesses
- Food and beverage brands
- Beauty and skincare brands
- Fashion and apparel brands
- Subscription businesses
- Shopify merchants
- Brands looking to increase repeat purchases
Requirements
- An active online store on a supported platform (Shopify, BigCommerce, Adobe Commerce, and others)
- A Yotpo account
What you get
- Automated post-purchase review requests, supporting text, photo, and video reviews
- Review display on-site, in Google Shopping results, and across social channels
- A free Reviews plan covering up to 50 orders per month, including automatic review request emails (up to 500 outgoing emails) and 200 bonus "Kickstart" credits in your first month
- Documentation and email support on Free and Starter plans; priority support on higher tiers
- Custom rewards such as discounts, coupons, free shipping, or other incentives
- Loyalty program with points customers can earn for purchases and other actions
- AI-powered review summaries that highlight common customer feedback
- VIP tiers with exclusive rewards and benefits for loyal customers
Why this is useful
People trust other customers more than they trust marketing.
Yotpo helps brands put that trust front and center by collecting authentic reviews, displaying customer photos and videos, and rewarding shoppers for coming back. Instead of treating reviews, loyalty, referrals, and SMS as separate tools, Yotpo brings them together into one platform, making it easier to build long-term customer relationships and increase customer lifetime value.
Turn Happy Customers Into Your Best Marketing
Every review, referral, and repeat purchase helps your brand grow. Yotpo gives you the tools to showcase real customer experiences, reward loyalty, and build stronger relationships that keep shoppers coming back.