Semrush All-in-One SEO & Marketing Toolkit

Stop guessing why competitors outrank you and start seeing exactly what's working for them. Semrush gives marketers and SEOs one platform for keyword research, site audits, competitor analysis, and backlink tracking, with a 7-day free trial and no long-term commitment.

Semrush Pro Free Trial
Explore Semrush with a free trial and access powerful SEO, competitor research, content marketing, site audit, and keyword research tools from one platform.

What this is

Semrush is an all-in-one online marketing platform that helps businesses, marketers, agencies, and content creators grow their online visibility. From keyword research and competitor analysis to content optimization, technical SEO, advertising research, local marketing, and reporting, it brings together the tools needed to plan, execute, and measure digital marketing campaigns in one place. Users can explore the platform with a free trial before choosing a subscription plan.

Who it's for

  • Digital marketers looking to strengthen their SEO and content strategy
  • Marketing teams managing multiple campaigns and channels
  • SEO specialists and content marketers
  • Freelancers and consultants serving clients
  • Agencies managing multiple websites and marketing projects
  • Business owners growing their online presence

What you get

  • Core SEO tools including keyword research, rank tracking, site audits, and competitor analysis, available from the Pro tier up
  • Historical data access and the Content Marketing Toolkit once you move to Guru, useful for tracking competitor keyword movement over time
  • Site Audit tools that identify technical SEO issues affecting website performance
  • Local marketing tools to help manage business listings and online reputation
  • Reporting and analytics dashboards that bring marketing performance into one place
  • Competitor research that reveals competitors' organic search, paid advertising, and traffic insights
  • API access and Share of Voice tracking at the Business tier, built for agencies managing multiple clients
  • A 7-day free trial to test the platform before committing to a paid plan

Why this is useful

Semrush combines multiple digital marketing tools into a single platform, making it easier to move from research to execution without switching between different products. Its extensive data, practical workflows, and broad feature set support SEO, content marketing, competitor research, paid advertising, and local marketing, helping marketers make informed decisions throughout every stage of a campaign.

Build Every Marketing Decision on Better Data

Discover the opportunities your competitors are already finding, create content with confidence, and grow your online visibility using insights trusted by marketers worldwide.

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Spend a few months somewhere different while I work, learn or explore
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Question 3 of 5
How big a commitment are you looking for?
A few days
I want to try something without a big commitment
A short stint
A few weeks — I'm ready to give it a little time
A solid month
I'm up for a proper experience
A real chapter
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A bigger stretch
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Under $500
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$500–$1,000
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I don't want budget to limit my options — I want full access
Question 5 of 5
How soon do you want to start your quest?
As soon as possible
I’m ready to get moving
Within the next month
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In 3–6 months
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6+ months from now
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I’m just exploring for now
Show me what’s out there.
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