Klaviyo Email & SMS Marketing

What this is

Getting a customer to buy once is great. Getting them to come back again is where real growth happens.

Klaviyo is an ecommerce marketing platform that helps businesses build stronger customer relationships through email, SMS, customer data, and marketing automation. Instead of sending the same message to everyone, Klaviyo lets you personalize campaigns based on customer behavior, purchase history, and engagement, helping you deliver more relevant marketing at every stage of the customer journey. It integrates with major ecommerce platforms like Shopify, making it easy to connect your store and start automating customer communications.

Who it's for

You're running an online business and want your email and SMS marketing tied to real customer data — purchase history, browsing behavior, engagement — instead of a static list you're blasting the same message to. Klaviyo integrates natively with platforms like Shopify, Wix, WooCommerce, Magento, and BigCommerce, so it's built with ecommerce businesses specifically in mind, though the CRM works for other business types too.

What you get

• A free plan with no time limit: up to 250 profiles, 500 monthly email sends, and $5 of mobile messaging credit
• Paid Email plans starting at $20/month for 251–500 active profiles, including 5,000 monthly email sends and roughly 150 SMS/MMS credits
• 350+ integrations across ecommerce, CRM, and marketing tools
• Automated customer journeys such as welcome emails, abandoned cart reminders, browse abandonment, post-purchase follow-ups, and win-back campaigns
• Customer profiles that combine each customer's contact details, purchase history, browsing activity, engagement, predicted lifetime value, and communication history into a single profile
• Klaviyo AI tools for building segments and campaign content
• Signup forms including pop-ups, flyouts, embedded forms, and multi-step forms to grow your email list
• Customer segmentation based on purchase history, products viewed, location, engagement, predicted churn risk, average order value, channel preferences, loyalty data, and hundreds of other data points
• The same core feature set at every paid tier — unified profiles, predictive analytics, AI-generated segments and content, and standard support — pricing scales with your list size, not with features unlocked

Why this is useful

As your store grows, sending occasional newsletters isn't enough. Customers expect timely emails after they abandon a cart, make a purchase, browse a product, or become inactive.

Klaviyo is built around those customer moments. By combining customer data with automation, it helps businesses send more relevant marketing instead of one-size-fits-all campaigns. For ecommerce brands looking to increase repeat purchases and customer lifetime value, it's become one of the most widely adopted marketing platforms in the industry.